Brands answer our desires, they represent something we love or admire. By knowing these brands have a huge responsibility because humans tend to follow brands without really thinking. It is an emotion that brands are touching. Brands should be aware of ethics, on how their feed potentially in the way how we act and establish mindsets. They can be the enabler for change in both directions: Good and bad. They influence and used in a positive sense they will have an impact on a movement to make the world better.
What brands do you love? Why? What are they representing? Is it in line with your personality and values?