Every time, everywhere information about companies are available. There is a huge variety of similar services from a lot of competitors. If quality, service, the price is nearly the same why should people buy from you? Ethic and compliance come more into their mind. They want to better understand you. If they have a better understanding of your motivation, they will have it easier to trust you. Tell them, share with them your Why. This could make an impact on their decision and help you to succeed.
So, what is your WHY?